Management Essay Example | Topics and Well Written Essays - 2000 words - 26

Management - Essay ExampleBothma (2010) opined that customers ar requiring in-depth information on different service components, price tags and availability of the booking policies. Customers will be equal to select proper service as per their need and requirements which will increase rate of satisfaction of the customers. E-commerce is virtually emerging technology trend which helps hospitality firms in sharing information create provisions for online segment and collecting feedback. Hotels are able to check the rate of occupancy of their room and other service segments.In the current study, two peer reviewed journals Beldona, Morrison and OLeary (2008) and Jeong, Oh and Gregoire (2011) and second and third chapters in the book Fuchs, Ricci and Cantoni (2012) are utilise to outline impacts of the social media and electronic commerce portals. These sources will be lot the researcher in obtaining the discernment on the impacts of E-commerce on the customer satisfaction and loya lty of the UK based hospitality segment.Fuchs, Ricci and Cantoni (2012) in their study go for used various research strategies. The key information and statistics are collected to emphasise that E-commerce policies are helping the UK hotel industry client satisfaction and devotion. Moreover, the research aimed to outline impacts of the E-commerce policies on the consumer behaviours (Fuchs, Ricci and Cantoni, 2012). In the research, different philosophy, approaches, design, data show sources and data techniques are used to obtain most relevant facts on impacts of the E-commerce strategy in switch magnitude the rate satisfaction of the hospitality customers like tourists and business travellers. UK based hospitality is selected by Fuchs, Ricci and Cantoni (2012) to cite the statistics regarding the change in the customer arrivals due to the E-commerce policy.While conducting the research Fuchs, Ricci and Cantoni (2012) observed that there are three types